YASH/YMC

Introduction

Ultimate Bolt-on Passive Bass A select Team of Yamaha's Top Guitar Designers, Craftsmen, and Artists Redesign A Legend

Yamaha’s BB series basses, the BB2024 / 2024X / 2025 / 2025X, are the product of a pursuit for the ultimate in Rock bass tone. Maximize string vibration, transfer it efficiently to the body, capture it with the pickups; everything throughout the BB’s development focused solely on tone. In order to realize our goal, we at Yamaha, assembled an incredible team of the most skilled and knowledgeable people we have, along with the best we have to offer in technology.
BB development centered around our Yamaha Artist Services Hollywood (YASH) facility in Los Angeles. YASH is Yamaha’s custom shop and handles Yamaha’s artist relations. Planning, concept, design, prototype production, and research were all done here. We gathered the best minds in their fields; from professional musicians and engineers, to specialists in woods, finishes, pickup and hardware design, and set out building prototypes, playing, evaluating and repeating the process over and again until all agreed that everything was right.

Ultimate Bolt-on Passive Bass A select Team of Yamaha's Top Guitar Designers, Craftsmen, and Artists Redesign A Legend

 

Manufacture of the new BB2000 series basses takes place at Yamaha Music Craft (YMC) at Yamaha’s headquarters in Hamamatsu, Japan. YMC is home to a special group of master craftsmen who produce high quality instruments like our hand-crafted acoustic guitars and assemble our top of the line SG series electrics. Here, the new BB basses are carefully assembled one at a time by the highly skilled hands of our master craftsmen then undergo a rigid inspection before being shipped from the factory.
From planning and development, to manufacturing and shipping, the BB is made utilizing the best of everything Yamaha has to offer.

YASH

YASH(Yamaha Artists Services Hollywood)

Located in the heart of LA’s music scene, Yamaha Artist Services Hollywood, or YASH as it is known, is a state-of-the-art research and development center and home to the Yamaha Guitar Custom Shop. The shop is run by a special team of top guitar designers and craftsmen, who work with artists to design and create innovative instruments and features utilizing the facility’s wood and metal shops, electronics lab, photo studio, display and evaluations rooms, and recording facilities. Artist feedback plays an important role in the design and development of any instrument or feature, and particularly at YASH, it is the most meaningful and effective way to refi ne new products. Many of the designs and features found on the new BB basses were conceived, developed, tested, evaluated and brought to perfection here, by a top-notchteam of professionals.

Kiyoshi Minakuchi - Assistant general manager / Co-director of Yamaha Artist Services Hollywood
Kiyoshi Minakuchi - Assistant general manager / Co-director of Yamaha Artist Services Hollywood
My function is to coordinate closely with Yamaha Japan and make best use of the location of YASH for both R&D and AR. I also do design, prototyping and technical evaluations for guitars working with John Gaudesi & Mike Tempesta involving many great artists here.
Ken Dapron – co-director Yamaha Artist Services
Ken Dapron – co-director Yamaha Artist Services
My main function here at YASH is to administrate and facilitate all projects in support of our R&D and Artist Relations in coordination with our international design and marketing teams. I am also responsible for managing and maintaining the YASH staff and YASH facilities.
John Gaudesi - Custom Shop Manager / Design Engineer Yamaha Artist Services Hollywood
John Gaudesi - Custom Shop Manager / Design Engineer
My name is John Gaudesi and my title here at Yamaha is Custom Shop Manager - Design Engineer for guitars. I participate in the design process for new products. This includes the prodution of prototype instruments as well as writing the programs and suppervising the opperation of our CNC machinery along side designing and winding custom pickups. I have been a part of the Guitar Development Team for 10 years now. My duties also include interacting with our artists and building their custom instruments and electronics.
Mike Tempesta - Artist Relations Manager / Guitars
Mike Tempesta - Artist Relations Manager / Guitars
My responsibilities at YASH include acquiring and maintain our artist roster for electric, bass, and acoustic divisions, help plan and coordinate promotions, clinics and artist appearances , create and manage artist content for marketing and promotional purposes, including advertising, website interviews, contests and all photo shoots, and help with product development and artist prototype evaluations. It’s a pleasure to work with artists of such high caliber on a daily basis and I look forward to expanding our artist roster and raise awareness of Yamaha product worldwide.
Mark Kirkland - Artist Relations Manager (United Kingdom)
Mark Kirkland - Artist Relations Manager (United Kingdom)

YMC

YMC(Yamaha Music Craft)

Yamaha Music Craft is a special facility located at Yamaha’s corporate headquarters in Hamamatsu Japan. Assembled here, is a team of world class luthiers and master craftsmen whose purpose is to create the best instruments available today. Guitar production here absolutely depends on the craftsman’s senses. From wood selection to the final inspection, each stage in the manufacturing process involves the highly refined skills of our experienced luthiers. Machines and leading-edge technologies do play a vital role here, but there is no substitute for the skills and sensitivity of our master luthiers.
It is here that the BB-2000 series basses are brought into being, through a union of modern technologies like A.R.E and I.R.A that only a company like Yamaha is capable of developing, and the high level of craftsmanship and traditional skills that our master craftsmen possess.

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