Yamaha's new A Series electric–acoustic guitar deviates from traditional acoustic guitar design and design theory to produce an instrument that answers the question "What do guitarist truely want from an acoustic guitar in today's modern music scene?" For the younger generation, whose first guitar experience is increasingly with an electric guitar, the A Series has a lower action and a relatively thinner neck to make the playing experience similar to that of an electric guitar. The rounded fretboard edges and other design features have the single purpose of making it easier to play for guitarists who are used to playing electric guitars. A pickup system is a must for today's guitarists, so that is a standard feature on this guitar. Consideration was also given to live performances by positioning the knobs and switches where they will not be hit accidentally. Instead of the mother-of-pearl and other gorgeous inlays and bindings used in traditional acoustic guitars, the A Series uses a simple yet elegant natural wood inlay. The A Series' most notable feature—the unique pick guard shape—is based on that of the legendary N1000 produced in 1975 but was modified to echo the shape of the A Series' body. A lot of attention was also put into the label that can be seen through the sound hole. The more you wear a pair of jeans, the more they conform to your body, and we want you to play this guitar so much that it becomes a part of you, just like your jeans, and so we gave the A Series the indigo label. We hope that this guitar becomes a long-time favorite for many guitarists who continue to play it regularly, and maybe one day becoming known simply as the "indigo label."