The THR is a guitar amplifier made not for the stage or band rehearsal, but for the third location where guitarists play: offstage ("THR" is an abbreviation of "third"). This advanced new amplifier seeks to inspire guitarists to play, and as such, features a combination of next-generation amplifier modeling and high-grade audio technology that do just that. Yet the THR itself is far from futuristic; instead, it is shaped simply to highlight the attractiveness of its component parts and materials. The knobs and switches are designed to leave an impression, and metal has been selected for the casing, the handle, and the bolts to give the finished product a bold, rugged feel. We added built-in lighting to the inner surfaces of the iconic speaker grill to illuminate when the amplifier is turned on, giving the player a sense of exhilaration and anticipation. As its designers, we will be delighted if guitarists enjoy playing the THR.